Branding and Brand Capital. In Intangible assets as a potential for growth in Republic of Srpska

Chapter: Branding and Brand Capital, pp. 77-89. Prašnikar, Janez and Knežević Cvelbar, Ljubica (Eds.)

Monography

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978-961-240-238-9

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Vesna Žabkar, Tajana Serdar, Branding and Brand Capital. In Intangible assets as a potential for growth in Republic of Srpska, University of Ljubljana, Faculty of Economics, 2012

University of Ljubljana, Faculty of Economics

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