Branding and Brand Capital. In Intangible assets as a potential for growth in Republic of Srpska

Chapter: Branding and Brand Capital, pp. 77-89. Prašnikar, Janez and Knežević Cvelbar, Ljubica (Eds.)

Monography

/unibl/book/idKnjiga:1030

978-961-240-238-9

Pronađite slične unoseBook

Pronađite slične unosetext

Pronađite slične unose2012

Vesna Žabkar, Tajana Serdar, Branding and Brand Capital. In Intangible assets as a potential for growth in Republic of Srpska, University of Ljubljana, Faculty of Economics, 2012

University of Ljubljana, Faculty of Economics

1

158